Do Roses Cost More on Valentine’s Day?

Is it true that roses cost more in early February than they do the rest of the year? The short answer is yes, but not just for consumers. Many people are led to believe that flower retailers artificially raise prices to stick it to desperate consumers, when if fact, that couldn’t be further from the truth.

toppersYes, roses cost more this time of year, but they also cost more for the florist, and the wholesaler, all the way down to the grower. The main reason is that the incredible demand for long-stem red roses on a single day puts a tremendous strain on the entire industry, and that affects everyone involved in the complex process of bringing fresh flowers to your door on Valentine’s Day.

In order for growers to meet the annual demand for red roses, they must time the growth of their flowers. This is accomplished by altering the rose plants’ growth cycle to optimize the harvest for February 14. By doing so, the growers must interrupt everyday production for several weeks in order to produce a bumper crop at precisely the right time. Unfortunately, the cost of stopping everyday production comes at a price, and that gets passed on down the line.

Is that the only reason?

That’s one reason for the price increase, but many additional factors come into play before the flowers reach the consumers. For starters, the unusually large harvest of roses can swell up to three times the normal volume that is typical for other times of the year. Since roses are processed manually, this necessitates hiring temporary laborers to help harvest and package the roses. Once the roses are ready to be shipped, importers are not only forced to pay more for the extra needed cargo space, but also for the extra trucks and drivers necessary to handle the extra volume.

Valentine’s Day is one of the busiest days of the years for florists, but our preparation for this holiday begins weeks – if not months – in advance. In order to meet demand, we must hire additional help, work longer hours, and rent additional delivery vans in order to make sure all the orders are delivered on or before the 14th.

Nobody likes to see the annual price spike for roses, but unfortunately, it’s an unavoidable result of supply and demand. With an increasingly crowded marketplace dominated by online-only flower shippers, the profit margins for local florists are razor thin compared to many other times of the year.

So, what’s the good news?

The good news is that we work very hard at Topper’s European Floral Design to keep costs low and prices competitive while never sacrificing quality or service for our customers. We understand the importance of this holiday to our customers and their loved ones and always do our best to exceed their expectations.

Whether it’s a dozen red roses or something else you had in mind for your sweetheart, we’re here to help you find the perfect gift. Remember, the earlier you order, the better! Do yourself a favor by not waiting until the last minute when items are picked over and delivery times are full. Make this Valentine’s Day one they’ll never forget, with the help of your friends at Topper’s European Floral Design.

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2017 Floral Forecast

2017 has arrived, and this year is already shaping up to be a hot one in the floral industry. From exciting new color palettes to creative new textures, here are some trends to watch for this year.

greenery1Color My World

Pantone recently announced their pick for the 2017 ‘Color of the Year,’ and this year’s winner is one that ties in extremely well to the floral industry. In fact, the name itself – Greenery – is something that florists use every day!

According to Leatrice Eiseman, Executive Director of the Pantone Color Institute, the newly crowned Greenery is ‘nature’s neutral’ and is symbolic of new beginnings.

“Greenery bursts forth in 2017 to provide us with the reassurance we year for amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose,” Eiseman said.

Greenery is a very versatile color that is considered “trans-seasonal” and thus lends itself to many complementary floral color combinations, including last year’s co-colors of the year, Serenity, and Rose Quartz.

A Twist of Modern and Antiquity

Each fall, the Society of American Florists previews some trends in the floral industry that they think will be at the top of every fashion-forward list for the upcoming year. This time, SAF identified four trends to watch for in 2017.

  1. Photo by SAF

    Photo by SAF

    The French Connection – This trend is all about the beauty and romance that surrounds the French culture. Thoughts of cobblestone streets and quaint countryside cottages were the inspiration for this trend which features a color palette of reds with hints of chocolate, burnt orange, golden yellows, sage grey-greens, charcoal and muted pink. Featured flowers include multi-petaled blooms such as garden roses and peonies combined with textured berries in aged metallic pedestal containers and distressed ceramic vases.

  2. The Force of Nature – The focus of this trend is all about our love for nature and the connection we have within in our lives. Bright teals, ocean blues, and mossy greens, blend flawlessly with muted gray undertones in this nautical-inspired palette. Natural textures such as driftwood, sea glass and shells complete the trend with featured flowers including delphinium, hyacinth, veronica, and Nigella.
  3. Photo by SAF

    Photo by SAF

    Modern Wonders – This dynamic trend stresses simplicity. A blend of modern, sophisticated lines with furnishings from other cultures and metallic finishes; this trend unites young and old with a fresh new approach. Featured colors of this trend include plum red, lavender, taupe, gray and copper with floral selections including bold single blooms or uniquely shaped flowers like Protea, red ginger, cymbidium orchids and muted lavender rose shades.

  4. Into the Jungle – The final trend is an untamed, wild mix of jungle-inspired colors that excites the senses in a classic departure from more formal, muted palettes. Bright shades of orange, yellow and green mix with animal prints, hand-woven baskets, and hand-carved wooden vases, highlighted with tropical flowers and foliage including bamboo, moss, and cork.

Wedding Trends

In addition to the new trends in floral design, weddings also play an instrumental role in determining what’s hot and what’s not for the upcoming year. While each wedding is unique and the design choices are ultimately determined by the wedding party and their florists, certain trends signal a preview of what brides will be asking for in 2017.

Organic and natural is one of the top wedding trends for 2017, and loose, unstructured arrangements are becoming a popular choice for many of this year’s brides as many choose cascading bouquets that appear to flow like a floral waterfall.

Those with tastes leaning in the opposite direction may opt for a simple, more traditional round bouquet with bold eye-catching colors. Some brides may elect to take that simplicity a step further with bouquets consisting of only one to three flowers for a dynamic effect.

Of course, there are also the giant, oversized statement bouquets which have been popular in recent years. That trend has been strong for a while and shows no signs of slowing down anytime soon.

Whatever your style dictates, and however your tastes decide, consider giving some of this year’s floral trends a try, or better yet, start a trend of your own! We’re here to help you find the perfect bouquet for any occasion, and our design team will be happy to work with you to help make your world beautiful in 2017!